Adil El Youssefi was appointed based in Kenya. In his role, he is responsible for building in-country and regional sales and customer success operations, executing and bringing to market the Segments, Corporate and Functional strategy in an integrated manner in accordance with the Corporate and Performance Targets.

Adil joined Liquid Intelligent Technologies in April 2017 as CEO for Kenya. In October 2018, he became the Regional CEO of East Africa. He was directly responsible for the leadership, strategic and operational management of Liquid Intelligent Technologies' wholesale, enterprise and retail businesses throughout Kenya, Rwanda, Uganda, Tanzania, Zambia, South Sudan and Ethiopia.

Prior to joining Liquid Intelligent Technologies, Adil served as Managing Director of Airtel Kenya for three years. He has over 20 years of experience in senior management across Africa, Asia and Europe, with expertise in developing markets, leadership, strategy, telecommunications, sales & marketing, and digital TV.

Before joining Airtel, Adil had risen through the management ranks of global telecoms and media company Millicom. Initially as a Senior Advisor to the Chief Officer Asia in Sri Lanka, before moving to Chad to take up the Chief Executive position and then becoming Chief Executive of Millicom Ghana. Adil completed his MBA from INSEAD and has a Masters in Electronics/Telecommunications from ENSEIRB-MATMECA.